McDonald’s Joins the Fierce Fight for Chicken Sandwich Supremacy
After the fillet, the focus turned to the bun. 15 to 20 types of rolls and rolls were considered. More sandwiches were made and tasted. “There were tons of rolls,” said Mr. Link.
Ultimately, this was the first time McDonald’s decided to use a potato roll for one of its sandwiches. The bun is toasted with a creamy butter that is distributed by new warmers that will be installed in the restaurants.
“It’s sweet and buttery, a really nice addition to the chicken’s flavor,” said Linda VanGosen, director of US menu strategy at McDonald’s.
Last but not least came the two cucumbers. “I learned a lot about pickles,” said Mr Link with a laugh, explaining that the crinkle-cut pickle used by McDonald’s means more crunch and more cucumber flavor on the sandwich.
Instead of the cardboard boxes that McDonald’s uses for most of its sandwiches, the original crispy chicken sandwich and the spicy version are served in a foil pouch.
In late 2019, the new chicken sandwich was tested in restaurants in Houston and Knoxville, Tenn. After successful test runs, the plan was to bring the sandwiches out last summer. However, those plans were thrown out as the coronavirus pandemic swept across the country and franchisees focused on keeping their doors open and protecting employees.
“Our attention had to be focused on serving our customers,” said Ms. VanGosen. “It was just not the right time to start.”
Mr. Link said it was worth waiting for the sandwich.
“I’m pretty passionate about chicken. I come from the south and eat a lot of chicken, ”he said. “I wanted a sandwich that I wanted to eat again when I ate this sandwich.”